September 01, 2006
'Market Journal' Brings Precision Ag, Marketing Information to Husker Harvest Days
LINCOLN, Neb. — The University of Nebraska-Lincoln's "Market Journal" program will broadcast live via the Internet during Husker Harvest Days Sept. 12-14.
Thirty-minute programs will be broadcast daily at MarketJournal.unl.edu at 11 a.m. and 2 p.m. from the "Market Journal" presentation stage next to the Husker Red metal building at lot 325 on East Third Street of the showgrounds, said Jim Randall, coordinator of electronic media in the Communications and Information Technology unit in the university's Institute of Agriculture and Natural Resources.
The "Market Journal" programs will be hosted by Doug Jose, UNL farm management specialist.
The Sept. 12 program, "Getting Started with Precision Ag," will discuss how precision agriculture technology can be both economically and environmentally helpful to producers. It will offer an overview of precision ag, including what it is and what equipment is needed from yield monitors to GPS auto steering capabilities.
The Sept. 13 presentation, "Marketing for Profit," will discuss marketing strategies producers can take back home and use this fall. Some of the items discussed during this segment will include: the impact of the booming ethanol industry and where corn and livestock producers should position themselves in the markets, livestock scenarios and corn storage.
The closing day of "Market Journal" and Husker Harvest Days Sept. 14 will discuss marketing strategies and tips that producers should be considering using for this fall's crops and others to consider for 2007 crops.
Given a more than 30 cents per bushel carry between December 2006 and July 2007 corn, the program, "Marketing Tools to Reduce Risk," will discuss opportunities producers might have to "sell the carry" and grain from a basis improvement.
In addition, using accumulator contracts and how minimum/maximum price contracts might have performed this year and how to market 2007 corn and soybeans using these new generation
contracts also will be discussed. The program will highlight the Market Journal Toolbox that will be featured during Husker Harvest Days. Six Market Journal Toolboxes will be given away during Husker Harvest Days.
Viewers also will have a chance to ask questions after all programs. As a special feature, the "Market Journal" television personalities will be available at the "Market Journal" tent to visit with Wednesday from 3-4 p.m.
The "Market Journal" programs at Husker Harvest Days will be available via the Web.
9/1/06-SAK James K. Randall
Communications & Information Technology Professor (402) 472-3035
 
Sandi Alswager Karstens IANR News and Photography (402) 472-3030
Department:
Agricultural Economics
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