Nebraska Extension Joins Field to Market

April 29, 2015

Lincoln, Neb. — Nebraska Extension announced today that it has joined Field to Market: The Alliance for Sustainable Agriculture, a multi-stakeholder initiative working to foster improvements in productivity, environmental quality and human well-being across the agricultural supply chain.

"Meeting the challenge of doubling agricultural output without further pressuring already-stressed water and land resources largely depends on significantly improved efficiency in agriculture and food systems," said Chuck Hibberd, dean and director for Nebraska Extension. "By joining Field to Market, we look forward to contributing our expertise to their efforts to advance the sustainability of commodity crop production."

Field to Market's membership of grower organizations, leading companies, academia, conservation groups and public sector partners provides a platform that unites the agricultural supply chain in defining, measuring and advancing the sustainability of food, fiber and fuel production.

"Land-grant institutions have a long history of partnering with farmers to manage natural resources, increase productivity and strengthen their bottom line, and they will play a critical role in helping the agricultural system meet future food, fiber and fuel needs in a sustainable manner," said Rod Snyder, president of Field to Market. "We are pleased to welcome Nebraska Extension to the alliance and look forward to working together to help producers identify opportunities for continuous improvement in both productivity and environmental quality."

Field to Market brings together a diverse group of grower organizations; agribusinesses; food, beverage, restaurant and retail companies; conservation groups; universities and public-sector partners to focus on defining, measuring and advancing the sustainability of food, fiber and fuel production. The alliance is comprised of more than 70 members representing all facets of the U.S. agricultural supply chain, with member companies employing more than 3.9 million people and representing combined revenues of more than $1.3 trillion. For more information, visit http://www.fieldtomarket.org.