Lincoln, Neb. —The new Center for Agricultural Profitability at the University of Nebraska-Lincoln will present a webinar on the importance of business management skills for agricultural producers in the 21st century with Dr. David Kohl, professor emeritus at Virginia Tech, at noon July 15.
The webinar will focus on preparing for business decisions that benefit an operation over time. Kohl will highlight the importance of understanding what it takes to have a high business IQ, knowing key performance indicators, being aware of trends and utilizing benchmarking.
“Economic volatility has resulted from weather, trade, supply and market chain issues, consumer trends, geopolitics and even black swans, which will be a fact of life for the 2020s,” Kohl said. “Managing what’s controllable and managing around the uncontrollable, while thinking globally and brining it down to the business level, will be imperative.”
Kohl spent 25 years as a professor in the Department of Agricultural and Applied Economics at Virginia Tech. A renowned speaker in the agricultural industry, his decades of experience navigating many economic cycles have contributed to his knowledge of agricultural financial management.
“We’re looking forward to Dr. Kohl’s practical tools, tips and takeaways that always provide a proactive approach to the art and science of managing ag business, especially in the coming decade,” said Dr. Larry Van Tassell, director of the Center for Agricultural Profitability.
The webinar is presented as part of the center’s weekly webinar series, held every Thursday. It is a continuation of the long-running series by the Extension Farm and Ranch Management team, which is now housed in the center.
The new interdisciplinary center opened June 28 to support informed economic decision-making in agriculture through research, extension and education. For more about the center, and to register for the July 15 webinar, visit https://cap.unl.edu.