Lincoln, Neb. —The Nebraska Rural Radio Association (NRRA) and Institute of Agriculture and Natural Resources (IANR) are teaming up to share information with agriculture producers that helps them make decisions about their farming operations.
Through a new collaboration, NRRA farm broadcasters will host Market Journal, a weekly agricultural television show that airs statewide on Nebraska Public Media. The IANR communications team, IANR Media, will continue to produce and edit the features and interviews that comprise the 30-minute show each week, some of which will be shared on NRRA stations.
“For more than 20 years, Market Journal has been an important tool to reach farmers and ranchers with valuable, up-to-date information and insights they can use to make informed decisions,” said Mike Boehm, NU vice president and Harlan Vice Chancellor for IANR. “Likewise, the Nebraska Rural Radio Association is a trusted source of agricultural news across our state. It makes perfect sense to team up to extend the reach of these important outlets.”
Market Journal began in 1999 as a series of Smart Marketing meetings held at Nebraska Extension offices across the state. Live satellite broadcasts of the seminars made it possible for the program to reach a larger, more widely dispersed audience. The format of the seminars began to expand, and the program was renamed Market Journal.
In 2003, Market Journal was reformatted into a weekly 30-minute program, which continues to air on Nebraska Public Media. In the spring of 2014, Market Journal began airing across Canada on The Rural Channel.
“We’re excited to partner with IANR to produce Market Journal,” said Tim Marshall, NRRA CEO. “We share the same mission of communicating agriculture news to our state’s farmers and ranchers, so this opportunity will allow each of us to amplify those efforts.”
Market Journal viewers likely won’t notice a change to the show, as host Bryce Doeschot continues a role he began in December. Other NRRA broadcasters will also contribute to the programming.
Market Journal producers Bill Dodd and Mike Straub will continue to report, coordinate and edit the show.
Market Journal airs every Saturday at 7 a.m. on Nebraska Public Media, Tuesday at 8 p.m. on The Rural Channel and during RFD-TV’s Market Day Report.